e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

okay, i don’t usually go out of my way to leave a review but as someone who has struggled with flakiness and cracked, cakey make-up due to extremely dry skin, i hope i can recommend this to anyone feeling as self-conscious as i felt. this, coupled with the elf power grip dewy setting spray, is the closest i’ve been to achieving the “glass skin” look. i’ve been changing foundations for years thinking i’m using the wrong formula or not finding the right products for dry skin, but this made my skin look so plump and hydrated the entire day that for once my make-up felt natural and lightweight. i only had to retouch lightly once but that’s because it’s the middle of summer and the heat is brutal. all things considered, this still held on pretty well.just make sure you’re washing your face properly and letting your skin-care absorb before applying primer and the results won’t disappoint! it’s not a miracle-worker but it is a total game changer.

I got my makeup done professionally and the girl who did it used this. I was outside at an event and my makeup lasted all day. So I bought some and this goes on smooth it does not make your skin feel sticky. It goes well with my foundation no problems at all. I can tell when I forget to put it on my makeup does not last at all. With it my makeup lasted much longer. Obviously when I’m outside in 100 degree weather it’s not a miracle worker lol. I love this and will continue to buy it.

I’ve tried a lot of primers over the years, but this one really surprised me—in the best way. It goes on like a serum, grips like glue (in a good way), and keeps my makeup in place all day without feeling heavy or sticky. My skin looks smooth, my foundation doesn’t budge, and it doesn’t break me out. Honestly, I see myself using this long-term. It’s affordable, reliable, and honestly performs better than some high-end primers I’ve tried. Love it!

This was something new for me to try. I used it the first day and it's thick and sticky. It did feel like it gripped my foundation better. However, I started breaking out after using. It doesn't feel lightweight. I felt my makeup on my face which I didn't like. I stopped using it and no more breakouts. I do have oily skin so maybe this isn't the right product for me.

This primer is an absolute game-changer! The e.l.f. Power Grip Primer truly lives up to its name. My makeup stays locked in place all day, looking fresh and flawless. The gel-based formula feels incredible on the skin, providing just the right amount of hydration without feeling heavy or sticky. It creates a perfect canvas, making my foundation apply beautifully and last significantly longer. I'm incredibly impressed and this has quickly become a must-have in my routine!

Never realized I needed a primer. After menopause, I had wrinkles and creases and lines. My make up made me look- like i had railroad tracks across my face. This cute little bottle has made me feel confident and irons everything out on my face so my make up is smooth and makes me feel flawless. Definitely encourage everyone to buy this cute little tube.

I’ve been buying this primer for aboa year and I can’t live without it now. It is STICKY going on but drys beautifully and holds well. I even switched from my all nighter spray to top this off with the elf setting spray because the primer works so well and am very happy with both!

I love everything about this as well as every elf product out there. I have oily skin and live in Florida where it is very humid so I need a primer that will help my makeup last in the heat with my oily skin. This product does the job for me every time!!! I have been repurchasing this primer for years.